News language

The language can create intimacy with the consumer and the platform, whence the news came, has great importance as well. Words like "we", "our", "journey" and "milestone" etc.

10 claims about the language used in the news

1. The structure of the language is the same as it has been before. Say it in the simplest way possible, be concrete - call a spade a spade, write short sentences, place the main verb early as possible in the sentence, say one thing at a time, use good verbs and create identification.
2. Speed has consequences for the quality of language and creativity. The faster the production of news has to be, you're less likely to choose solutions that are not obvious at first. The product will suffer.
3. Fast news make it easier for sources to contaminate the story with their buzz words, spin and jargon expressions.
4. The written language is becoming more like spoken language. More now than before.
5. There are more approaches. Stories can include info/fact-boxes, photos, Q & A box and other graphical elements.
6. The genre are used to their fullest. Whether it is news report, feature or news analysis and the consumer is comfortable with these genres.
7. "Netspeak". Media platforms are developing their own media language.
8. Language is making it more intimate. "Don't tell it - make 'em feel it". The news anchor says "us bank customers" instead of "the customers".
9. The understanding of the story. It's not linear and if the web story has links to maps, explanation or previous stories from the media that are relevant, it demands a greater commitment from the consumer. Printed articles do not demand this commitment.
10. Eye tracking has given knowledge about how readers read and what words and sentences work or do not work.